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NEW QUESTION 26
What are the three primary areas of data stored in IS which represent a company's key business informative?
- A. Employee performance
- B. Operational information
- C. Shadow catalog information
- D. User behaviour
- E. Statstical tracking of KPI's
Answer: C,D,E
NEW QUESTION 27
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Transaction ETL
- B. External email campaign events ETL
- C. Product ETL
- D. Manual segment ETL
Answer: B
NEW QUESTION 28
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to specify certain actions, which can be set as the goal for a campaign
- B. Use engagement compare functionality to see the differences in key metrics and behaviours
- C. Use a segment to setup a filter, then use the filter in campaign statistics
- D. Use a segment to set a global goal
Answer: C
NEW QUESTION 29
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Attribute
- B. Promotion
- C. Survey
- D. Recipe
Answer: B,D
NEW QUESTION 30
How does a developer share web templates from one dataset to another?
- A. Copy
- B. Clone
- C. Download to zip file, upload zip file
- D. Deployment manager
Answer: C
NEW QUESTION 31
Which two items can be included in the total engagement score calculation?
- A. Visits
- B. Actions
- C. Time of Day
- D. Identity merge date
Answer: A,B
NEW QUESTION 32
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 minutes
- C. 30 milliseconds
- D. 1 second
Answer: C
NEW QUESTION 33
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Location-based segment
- B. A/B test segment
- C. Third party segment
- D. Control group segment
Answer: D
NEW QUESTION 34
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. Single view of customer
- B. Single source of truth
- C. unified customer profile
- D. Unified view of customer
Answer: C
NEW QUESTION 35
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in conversion rate
- B. Increase in first time visitor
- C. Increase in revenue
- D. Increase in organic search ranking
Answer: A,D
NEW QUESTION 36
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Einstein Decision
- B. Catalog items
- C. Einstein recipes
- D. Promotion
Answer: A
NEW QUESTION 37
What are the two competitive advantages of interaction studio? [check]
- A. Managers Consent
- B. Monitors active time spent and true engagement
- C. Integrated content management system
- D. True Real-Time Decisioning
Answer: B,D
NEW QUESTION 38
What is the purpose of defining content zones in the sitemap?
- A. To ingest catalog information from the page
- B. To report on web campaign performance
- C. To specify the size of the content that will be used
- D. To define where campaigns can render on a website
Answer: D
NEW QUESTION 39
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Trending
- B. Collaborative Filtering
- C. Similar Items
- D. Co-Browse
Answer: B
NEW QUESTION 40
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. marketing cloud Personalization uses third party software to match anonymous and known identities
- B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
- C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- D. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: D
NEW QUESTION 41
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Force SDK URL
- B. Developer tools
- C. Inject SDK
- D. Campaign Debugger
Answer: A
NEW QUESTION 42
Which three components of a recipe are optional when configuring a new algorithm?
- A. Ingredients
- B. Exclusions
- C. Variation
- D. Boosters
- E. Decisions
Answer: B,C,D
NEW QUESTION 43
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