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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is NOT an example of an assortment strategy?

A) Broad Assortment Strategy
B) High Low Strategy
C) First to Market Strategy
D) Market Coverage Strategy

2. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.

3. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Improves forecast accuracy and reduces stockouts
B) Ensures all SKUs are kept in stock at all times
C) Reduces the need for monitoring supply chain KPIs
D) Eliminates the need for supplier collaboration

4. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To reduce the need for supplier collaboration during promotions.
B) To increase the variety of products offered during promotions.
C) To prioritize marketing goals over supply chain constraints.
D) To ensure product availability during high-demand periods and minimize stockouts.

5. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 125
B) 100
C) 300
D) 600

Solutions: