Online Questions - Valid Practice To your Marketing-Cloud-Account-Engagement-Consultant Exam (Updated 261 Questions)
Practice To Marketing-Cloud-Account-Engagement-Consultant - Remarkable Practice On your Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
NEW QUESTION # 126
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user group
- B. Form completion action and user queue
- C. Automation rule and user queue
- D. Automation rule and user group
Answer: D
NEW QUESTION # 127
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Einstein Lead Score
- C. Einstein Behavior Score
- D. Marketing Cloud Account Engagement Grade field
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 128
Is it possible to split Dynamic List to other Dynamic Lists?
- A. False
- B. True
Answer: A
NEW QUESTION # 129
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Answer: B
NEW QUESTION # 130
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
Answer: D
NEW QUESTION # 131
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Create all contacts as campaign members in one campaign.
- B. Identify attributes of the key accounts they want to target.
- C. Develop dynamic content based on lead fields.
- D. Convert all existing leads into contacts to tie to accounts.
Answer: B
NEW QUESTION # 132
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. There is an option to create a unique app for each business unit or one joined app for all business units.
- B. The app will create unique datasets for each business unit.
- C. Each business unit can only have one associated B2B Marketing Analytics app.
- D. Each dashboard will have an option to filter by business unit.
Answer: C
NEW QUESTION # 133
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
Answer: A
NEW QUESTION # 134
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- B. Create a test list of approved users to use in the testing tab of the email now.
- C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- D. Create a static list of approved users to use as the recipient list in the sending tab.
Answer: B
NEW QUESTION # 135
Administrators can reset passwords for users
- A. True
- B. False
Answer: A
NEW QUESTION # 136
What is true about page actions? [Choose three answers]
- A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- B. It is possible to use URL wildcard by adding * to the end of the URL.
- C. You cannot use auto responder emails with page actions.
- D. You cannot set the prospect's source campaign with page actions.
Answer: A,B,C
NEW QUESTION # 137
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft added location based criteria
- C. LenoxSoft must add prospect to a dynamic list
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Answer: D
NEW QUESTION # 138
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
- A. The ability to assign prospects via automation instead of manually
- B. The ability to use existing complex Salesforce lead routing processes
- C. The ability to assign prospects based on specific criteria being met
- D. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
Answer: C
NEW QUESTION # 139
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION # 140
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- C. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
Answer: D
NEW QUESTION # 141
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add engagement history activity related lists to lead & contact page layouts.
- B. Add engagement history lightning component to lead & contact page layouts.
- C. Add engagement history metrics related lists to campaign page layouts.
- D. Add emails to campaign start displaying engagement history metrics on campaigns.
Answer: A
NEW QUESTION # 142
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Answer: D
NEW QUESTION # 143
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