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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Audience segmentation and personalization - Subscriber acquisition, onboarding and retention |
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| Advertising Sales Management | 25% | - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration |
| Industries CPQ, CLM and Order Management | 20% | - Contract lifecycle management and compliance - Configure, price and quote media offerings - Order capture, fulfillment and delivery |
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
Salesforce Media Cloud Consultant Sample Questions:
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. what are the dimensions for all digital ad formats for the publisher?
- B. which types of ad products are included in media plans?
- C. which type of marketing automation system is in use?
- D. which ad servers does the system need to connect to forcampaign booking?
Correct Answer: B,D 🗳️
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A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
- A. Campaign Manager 360
- B. Sizmek
- C. Google Ad Manager
- D. Openx
Correct Answer: C 🗳️
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Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
- A. communications cloud digital experience user PSL
- B. advertising salesmanagementPSL
- C. subscriber lifecyclemanagementPSL
- D. omniStudio Admin
Correct Answer: B 🗳️
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Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
- A. media content title
- B. ad creative size type
- C. product
- D. media channel
Correct Answer: B 🗳️
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A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?
- A. media cloud object reference
- B. media cloud schema model
- C. media cloud install packages
- D. media cloud data model
Correct Answer: D 🗳️
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