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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration and Management | 25% | - Sitemap configuration - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution |
| Journey Design, Activation and Analytics | 15% | - Customer journey design - Reporting, analytics and optimization - Campaign activation and delivery |
| Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
| Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Core capabilities and use cases - Platform navigation and interface |
| Setup and Administration | 20% | - Account and workspace configuration - Compliance and data governance - User roles and permissions |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are thetwo competitive advantages of interaction studio? [check]
A) Managers Consent
B) True Real-Time Decisioning
C) Integrated content management system
D) Monitors active time spent and true engagement
2. What three components are defined by the developer in the Sitemap?
A) Campaigns
B) Promotions
C) Page Types
D) Content Zones
E) Events
3. Which data feed integrates purchase data into a profile in interaction studio?
A) Catalog feed
B) Interaction feed
C) Transaction feed
D) Conversion feed
4. Which two items can be included in the total engagement score calculation?
A) Identity merge date
B) Visits
C) Time of Day
D) Actions
5. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Server-side campaign
B) Mobile campaign
C) Web campaign
D) Email campaign
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C,D,E | Question # 3 Answer: C | Question # 4 Answer: B,D | Question # 5 Answer: A |
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