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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

A) Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
B) Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
C) Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
D) Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

2. An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
To which persona should the user be mapped?

A) Yield Manager
B) Designer
C) Ad Ops
D) Media Planner

3. A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A) Campaign Manager 360
B) Sizmek
C) Google Ad Manager
D) Openx

4. During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers

A) Check if creatives are loaded in GAM.
B) Check availability of inventory in GAM.
C) Create order in GAM.
D) Associate the creatives to a line item in GAM.

5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) Geo Targeting
B) User's OS Targeting
C) Day/Time Targeting
D) Content Targeting

Solutions: