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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 2	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions:

Question #1

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developer build togenerate the data before transferring it to the SFTP?

A. Query Activity > Data Extension Extract
B. Filter Activity > Data Extension Extract
C. Query Activity > Tracking Extract
D. Data Views Extract > Filter Activity

Reveal Solution Discussion 0

Correct Answer: A 🗳️