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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization |
| Topic 5: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Topic 6: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?
- A. Financial Hierarchy
- B. Sharing Rules
- C. Industry Rules
- D. Role Hierarchy
Correct Answer: B,D 🗳️
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Where would you set a threshold limit in social studio
- A. workspace settings
- B. enterprise admin settings
- C. tab in engage
- D. column in engage
Correct Answer: A 🗳️
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What is true about shared entry event.
- A. It cannot be modified.
- B. Data extension created by it can be modified.
- C. Yon can use filter for entry audience segregation.
Correct Answer: C 🗳️
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. Six Months
- B. One week
- C. One Year
- D. Thirty days
Correct Answer: D 🗳️
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. monthly
- C. Biweekly
- D. hourly
Correct Answer: A 🗳️
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