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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) The client can store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Both BlueKai and the client can store the ID mapping tables in their systems.
E) BlueKai DMP can store the ID map table.
F) The client cannot store the ID mapping table in their system.

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on broad categories.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on products and offerings.

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Media Execution
B) Program Manager
C) Executive Sponsor
D) Data Analyst
E) Audience Creation Specialist
F) Web Developer

4. Which of the following is a reason to review and update a taxonomy?

A) The Category Value Assessment has been requested and addressed.
B) Taxonomy permissioning has been activated.
C) It has been a month since the last audit was conducted.
D) There are too many categories in the taxonomy and it is hard to find the right data.

5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available immediately in the Provider Inventory Report.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

Solutions: