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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A. A custom text version will be sent with your HTML email.
B. Open and click activity are tracked in either version.
C. An auto-generated text version will be sent with your HTML email.
D. The email will avoid detection by various SPAM filters.

Question 2

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A. Pre-warmed IP address can be purchased from Salesforce
B. All of NTO's accounts should be on the same stack
C. Length of time needed to pause sending is greater than one month
D. Send volume is large enough to maintain a positive or neutral reputation

Question 3

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Data Extensions
B. Publication Lists
C. Lists
D. Groups

Question 4

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Administrator
B. Marketing Cloud Channel Manager
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Regional or Local Administrator

Question 5

Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A. Einstein AI
B. Marketing Cloud Personalization
C. Marketing Cloud Intelligence

Solutions: