PDF Version DemoSkills measured
- Create and manage marketing emails (5-10%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Configure marketing applications (20-25%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage segments and lists (10-15%)
- Manage customer journeys (10-15%)
- Manage events and webinars (10-15%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?
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Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage segments and preferences | 15-20% | - Create and manage segments - Manage consent and compliance - Manage subscription centers and preferences |
| Topic 2: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure forms, pages, and templates - Configure integration with other services |
| Topic 3: Manage customer journeys | 20-25% | - Design and implement journeys - Implement automation and branching logic - Test, publish, and monitor journeys |
| Topic 4: Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Create and manage marketing emails - Manage text messages and push notifications |
| Topic 5: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 6: Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Topic 7: Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
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