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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive people
B. Content focused on winter sports items for holiday shopping
C. Images of products that the customer has previously purchased
D. Personalized imagery influenced by subscriber preferences

Question 2

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A. Subscriber can choose to resubscrlbe to the list used for the send.
B. Subscriber can choose to be removed from the data extension.
C. Subscriber can choose which publications to unsubscribe from.
D. Subscriber can choose to be unsubscribed from all NTO publications.

Question 3

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
B. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
D. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

Question 4

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. User Roles and Permissions
B. Date/Time Range fro Access
C. Business Unit Access Permissions
D. Shared Data Extension

Question 5

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A. subscribers who have a status (active, bounced, held, unsubscribed)
B. May be subscribers who want to continue receiving messages.
C. they are like Suppression lists; list of subscribers that don't want to receive your communications.
D. You select an Exclusion List at the time of send

Solutions: