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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Overview and Key Concepts | 12% | - Describe the platform architecture and components - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
| Topic 2: Campaigns and Experiences | 24% | - Set up triggers and response handling - Create and test campaign variations - Configure audience targeting and segmentation - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and manage campaigns |
| Topic 3: Reporting and Analytics | 12% | - Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Interpret engagement and conversion data |
| Topic 4: Administration and Governance | 20% | - Monitor system health and troubleshooting - Understand compliance and security considerations - Implement data governance policies - Configure system settings and preferences - Manage integrations with Marketing Cloud - Manage user roles and permissions |
| Topic 5: Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up and configure the Web Media Manager - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Set up data collection and event processing |
| Topic 6: Audience Management | 16% | - Use profile attributes and engagement scoring - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters - Implement catalog-based recommendations |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which development language is used to code the sitemap?
A. Python
B. Ampscript
C. Javascript
D. jQuery
Question 2
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A. Transaction ETL
B. External Email Campaign Events ETL
C. Manual Segment ETL
D. Product ETL
Question 3
The Sitemap is implemented to manage which channel solution?
A. Server-side
B. Email
C. Web
D. Mobile
Question 4
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Question 5
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A. The option to exclude anonymous fields on a segment export
B. The option to send segment date to Marketing Cloud
C. The option to include all custom fields on a segment export
D. The option to include built-in fields on a segment export
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: Only visible for members | Question 5 Answer: C |
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