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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A. Survey community members
B. Study engagement trends on the school's Facebook Page
C. Interview alumni
D. Analyze drop-off for video content

Question 2

A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A. Send a message to each of the community members requesting their opinions of the proposed closure
B. Initiate a petition against the proposed closure and ask community members to circulate it widely
C. Monitor sentiment across digital channels within the organization's area of focus
D. Invite the community to submit their success stories so they can be shared with the national committee

Question 3

A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A. Start a secret group for people doing the challenge and post everything there.
B. Create posts to encourage people to sign up and have moderators answer any questions.
C. Highlight past photos and success stories and tag members who have joined past challenges.
D. Message new members and invite them to participate in the challenge.

Question 4

A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A. Include a discussion question about the product that is being launched
B. Partner with influencers to generate posts about the launch
C. Ask follow-up questions as people leave feedback
D. Post a link to a press release announcing a product launch

Question 5

A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A. Place targeted ads for potential members using fitness and wellness interest targeting
B. Partner with a national newspaper and publish an article about the community
C. Launch a referral program for current members to invite their neighbors to join the community
D. Encourage the moderation team to comment more on the content

Solutions: