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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A. You need to make sure your community manager has the correct access level on your client's ad account.
B. You create a new Facebook pixel on your Business Manager
C. You add your Community Manager as Analyst to your client's Ad Account.
D. You need to assign the ad account to your client's pixel.
E. Your community manager should have access to all the tools since he is an analyst in your client's add account.
F. You add your Community Manager as Admin to your client's Business Manager

Question 2

What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A. Dynamic Creative
B. Ad Type
C. Audience
D. Image
E. Offer
F. Placement

Question 3

You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A. You can upload an HTML file to verify your domain.
B. You can't block lists of websites for your campaigns.
C. You can use DNS TXT record set up to verify your domain.
D. You should add your domain URL as a list of verified domains.
E. You can add a .csv file with a list of all the websites you want to block.

Question 4

What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A. Page Analyst
B. Fan Page Analyst and Ad Account Admin
C. Ad Account Admins
D. Page Advertiser
E. Fan Page Admins

Question 5

What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Maximizing Consumer Experience and Advertiser Bid.
B. Maximizing Advertiser Value and Optimizing Consumer Experience.
C. Optimizing Consumer Experience and Maximizing User Value.
D. Maximizing advertiser value and estimated action rates.

Solutions: