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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - First-party data ingestion methods - BlueKai Core Tag deployment - Mobile SDK integration |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)
- A. Set up logic if user qualifies for multiple audience segments.
- B. Ensure client is enabled on Match Multiplier.
- C. Place BlueKai JSON tag in header of page before page content loads.
- D. Suppress 1st party converters to ensure that you are only reaching prospects.
- E. Recommend leveraging Broad match where possible.
Correct Answer: A,C 🗳️
You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
- A. A global template with local nuances
- B. Horizontal regional empowerment
- C. A global DMP nerve center
- D. Full agency control
- E. A single seat shared by all regions
Correct Answer: C 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Global template with local nuances
- B. Horizontal regional empowerment
- C. Full agency control
- D. A single seat shared by all regions
- E. Global DMP nerve center
Correct Answer: D 🗳️
You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
- A. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
- B. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
- C. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
- D. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
- E. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
Correct Answer: A 🗳️
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
- A. Classify user actions based on popularity of products.
- B. Classify user actions based on broad categories.
- C. Classify user actions based on the customer lifecycle.
- D. Classify user actions based on products and offerings.
Correct Answer: D 🗳️
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